British Tea Drinkers Shift to Herbal Teas and Tisanes

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A surprising trend in Britain, that most loyal of black tea-drinking nations, has them switching to herbal teas and tisanes.  The trend is being driven by economics, in Britain some herbal teas are cheaper than conventional black tea.  In addition, people are becoming more health-conscious and are looking for caffeine-free alternatives.  

The report by trade magazine The Grocer said: 'Camomile, peppermint and fruit tea might not be enough to satisfy your average builder come tea break, but away from the building sites of Britain, our tastes are becoming increasingly exotic. 
'As mainstream tea continues to go off the boil - with a few notable exceptions, such as Yorkshire Tea -- sales of green and fruit & herbal teas are steaming ahead, with value sales up 19per cent and 15per cent respectively over the past year.'


Read more: http://www.dailymail.co.uk/health/article-2416032/Traditional-English-breakfast-tea-shunned-favour-exotic-health-brews.html#ixzz2eUgRnYa9 
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The report by trade magazine The Grocer said: 'Camomile, peppermint and fruit tea might not be enough to satisfy your average builder come tea break, but away from the building sites of Britain, our tastes are becoming increasingly exotic. 
'As mainstream tea continues to go off the boil - with a few notable exceptions, such as Yorkshire Tea -- sales of green and fruit & herbal teas are steaming ahead, with value sales up 19per cent and 15per cent respectively over the past year.'


Read more: http://www.dailymail.co.uk/health/article-2416032/Traditional-English-breakfast-tea-shunned-favour-exotic-health-brews.html#ixzz2eUgRnYa9 
Follow us: @MailOnline on Twitter | DailyMail on Facebook

The report by trade magazine The Grocer said: 'Camomile, peppermint and fruit tea might not be enough to satisfy your average builder come tea break, but away from the building sites of Britain, our tastes are becoming increasingly exotic. 

'As mainstream tea continues to go off the boil - with a few notable exceptions, such as Yorkshire Tea -- sales of green and fruit & herbal teas are steaming ahead, with value sales up 19per cent and 15per cent respectively over the past year.'


Some people start their day with tea, but instead of following up with tea throughout the day, they switch to peppermint or camomile as the day wears on.  That's not a bad way to go, do you really want a lot of caffeine right before bedtime?

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For Industry Insiders


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